A New Look at the Wisconsin Flag

Story Date: 
Jun 30, 2017

As LGBT people across the nation celebrate Pride Month and work to change public perspective, the ACLU of Wisconsin took a new look at the Badger State’s flag by unveiling an alternative version at this month's pride festivities in Milwaukee and Eau Claire.

By appearances, the front is an official Wisconsin flag – with a sailor and a miner flanking a shield.  But on the back, it’s revealed that the sailor and miner are actually holding hands.  With the upgrade, the ACLU is sending a strong message that the organization is committed to defending the rights of all Wisconsites. The state’s motto of “Forward” on the flag further plays into the ACLU’s commitment of progressing civil liberties.

 The work was created, pro-bono, by global marketing agency VML. Miniature versions of the flag were recently handed out along  the Milwaukee’s pride parade route and at a booth at Eau Claire’s activities. The flags will also be available at Walworth County’s Pride Fair on Aug. 19 and at Madison’s OutReach Pride Parade & Rally in Madison on Aug, 20.

Many people have asked us about getting a t-shirt with these images and you can order it here through August 31!

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